Household paper refers to various types of sanitary wiping paper used to take care of individuals' homes, outings, etc., including toilet paper, napkins, facial tissues, kitchen tissues, etc. Broadly speaking, it also includes women's sanitary napkins, baby diapers, and adult incontinence products.

Household paper is mainly used for people's daily hygiene, so it is commonly referred to as household paper in the paper industry and is one of the indispensable types of paper in people's lives. Its shape comes in the form of a single square, which is called square tissue or facial tissue, or rolled into a roller shape, which is called rolled paper. They are usually made from cotton pulp, wood pulp, straw pulp, and waste paper pulp. High quality toilet paper is made from virgin wood pulp, which follows the same manufacturing process as regular paper, but requires hygiene, flexibility, water absorption, and a certain level of strength.

At present, the top four domestic producers of household paper are Heng'an, Jinye Ye, Weida, and Zhongshun, as well as some household paper enterprises such as Shanghai Dongguan, Kimberley, Yongfengyu, White Swan, Fushun Mining, Wangzi Paper, Shengda Shuangdeng, Yingge, Chenming, etc.

One of the significant characteristics of China's household paper market at present is the uneven structure of consumer varieties, and the sales proportion of toilet paper in China still holds an absolute advantage. In the coming period, the demand for household paper consumption in China will become diversified and transition towards mid to high end products.

In recent years, the development momentum of papermaking has significantly slowed down, and some papers have experienced severe overcapacity, setting a record for the lowest growth rate in nearly two decades. But only the production of household paper increased by 12% year-on-year, mainly due to the rapid increase in demand for household paper and the rapid increase in new production capacity with the development of the economy and the improvement of people's living standards.

At present, the market share of the four major household paper products is 30%. With the increasing concentration of the industry, the market share is gradually rising, and the market is facing a fierce reshuffle. The main new production capacity is concentrated in larger producers of household paper, such as Heng'an, Vinda, Jinye Ye, and Zhongshun. Traditional paper companies are facing the problem of product conversion, such as Chenming, Liwen, Nanning Phoenix, and Yingge, which have all increased investment in the field of household paper. According to various types of feedback, the rapid development of household paper is also related to the low pulp price and the rapid rise in paper prices. The profit margin of household paper production enterprises has increased, leading to an increase in investment in household paper projects.

In recent years, new domestic household paper enterprises and their models:

1. Fushun Mining Group 1 crescent shaped (width 5600mm, speed 2000m/min) 60000 tons

2. Heng'an Paper Industry (Banan, Chongqing) has one crescent shaped dryer (width 5600mm, speed 2000m/min, 18 foot dryer) with a capacity of 60000 tons

3. Heng'an Zhongzhi (Jinjiang, Fujian) 2 crescent shaped (width 5600mm, speed 2000m/min, 16 foot steel dryer) 120000 tons

4. Heng'an Paper Industry has one crescent shaped dryer (width 5600mm, speed 2000m/min, 18 foot dryer) with a capacity of 60000 tons

5. Nanning Phoenix Paper Industry has one crescent shaped dryer (width 3650mm, speed 2000m/min, 16 foot steel dryer) with a capacity of 40000 tons

6. Ganzhou Huajin (Guangxi Huajin) 2 crescent shaped (width 5600mm, speed 2000m/min, shoe press) 120000 tons

(Above paper machine supplier: Andritz)

1. Golden Red Leaf Paper Industry: 1 crescent shaped (width 5600mm, speed 2400m/min) 70000 tons

2. Heng'an Paper Industry (Wuhu, Anhui) has 2 crescent shaped machines (width 5600mm, speed 2000m/min) with a capacity of 120000 tons

3. Silver Pigeon Group has 2 crescent shaped machines (width 5600mm, speed 2000m/min) with a capacity of 120000 tons

(Above paper machine supplier: Voith)

1. Zhongshun Jierou 1 crescent shaped (AHEAD 1.5, width 3480mm, speed 1500m/min, steel dryer) 25000 tons

2. Zijinghua Paper Industry: 1 crescent shaped (3600mm width, 1500m/min speed) 25000 tons

3. Vinda Paper (Guangdong Xinhui) has 4 crescent shaped machines (width 2700mm, speed 1300m/min) with a capacity of 80000 tons

4. Vinda Paper (Xiaogan, Hubei) 2 crescent shaped machines (width 2700mm, speed 1300m/min) with a capacity of 40000 tons

5. Zhongshun Jierou (Jiangmen, Guangdong) 2 crescent shaped (AHEAD 1.5, width 3600mm, speed 1600m/min) 56000 tons

6. Zhongshun Jierou (Tangshan, Hebei) 1 crescent shaped (AHEAD 1.5, width 3480mm, speed 1500m/min, steel dryer) 25000 tons

7. Zhongshun Jierou (Chengdu, Sichuan) 1 crescent shaped (AHEAD 1.5, width 3600mm, speed 1600m/min) 28000 tons

(Above paper machine supplier: Tesco, Italy)

1. Shanghai Dongguan Paper Industry: 1 crescent shaped (DCT100, width 2850mm) 30000 tons

2. Fujian Hengli Group 1 crescent shaped (DCT200 HS, width 5600mm, speed 2000m/min, soft shoe pressure) 60000 tons

3. Xiamen Xinyang Paper Industry (invested by four companies including Fujian Nanping Paper Industry) has one crescent shaped (DCT200 HS, width 5600mm, speed 1900m/min, soft shoe press) weighing 60000 tons

4. Shanghai Dongguan Paper Industry has one crescent shaped (DCT135, width 3400mm) weighing 35000 tons

5. Gefen Sanitary Products (Fuzhou) Co., Ltd. 1 crescent shaped (DCT200, width 5600mm, speed 1900m/min, soft shoe pressure) 60000 tons

(The above paper machine supplier: Valmet)

From the above list, it can be found that the current main paper machines for household use are imported crescent paper machines, with production capacity ranging from 20000 to 60000 tons per year. The speed of most machines is above 1500m/min, and the width is between 3000 and 5600mm.

In addition, there are currently some household paper projects under construction or renovation:

Fuzhou Tianxin Environmental Protection Paper Co., Ltd., 20000 tons of toilet paper

Yunfu Paper Industry Co., Ltd., 480000 tons of high-end household paper

Yunfu Zhongshun Clean and Soft, 500000 tons of high-end household paper

Nanning City, 150000 tons of high-grade household paper

Pengzhou Tiantian Paper Industry Co., Ltd. (Zhongshun Jierou), 130000 tons of high-end household paper

Songyuan Laihe Paper Industry Co., Ltd., 60000 tons of natural pulp household paper

Shenyang Jiulong Paper Industry, 120000 tons of household paper

Guangxi Liujing Industrial Park, 50000 tons of high-end household paper

50000 tons of high-end household paper in Mashan County, Guangxi

Korla, Xinjiang, 60000 tons of high-end household paper

Jiamusi, 200000 tons of medium to high-end household paper

Hainan, 360000 tons of high-end household paper

Mianyang, 40000 tons of bamboo pulp household paper

Future development space:

At present, the per capita consumption in China is 5kg/person From the requirements of economic development and the improvement of residents' living standards, estimate the number of people There is still room for increase in annual consumption, and there is still a significant gap between our per capita consumption and that of the international community. The development in China is unbalanced, and the consumption space in western regions and rural areas is still very large.

The following is the per capita consumption of household paper in China and some developed regions of the world in 2011, measured in kilograms per person per year

North America, 22-24

Europe, Japan, 12-15

China, Hong Kong, Macao, and Taiwan regions, 10

Beijing Shanghai region, China, 9

Guangdong region, China, 6

Eastern and Northern China, 4.4

Northwest China, 1.4

To achieve the per capita consumption of Hong Kong, Macao, and Taiwan in 2011, China needs to produce approximately 15 million tons of household paper per year. And the existing production capacity is nearly 8 million tons per year. Considering the factor of population growth, an additional production capacity of about 8 million tons per year is needed to meet China's demand for household paper in a few years, which is equivalent to investing in more than 130 household paper production lines with an annual output of 60000 tons.

Purchasing factors:

Research has shown that the importance ranking of various factors affecting consumers' purchase of tissues is as follows: good tissue quality, cheap price, hygiene habits, easy use, trustworthy tissue brands, advertising influence, and other reasons. Quality is ranked as the most important, but ordinary consumers' understanding of the quality of household paper is emotional and insufficient. For example, the proportion of high-end paper is not very high at present, and the use of toilet paper as facial tissue is still quite common. With the increase of consumption, accumulation of knowledge and experience, the quality requirements for household paper are higher, and the country's supervision is also stricter. Consumers generally perceive quality in several aspects: softness, smoothness, toughness, water absorption, safety, and hygiene.

Paper ratio:

According to the sample survey conducted by the Household Paper Committee, toilet paper dominates the domestic household paper products, accounting for approximately 64.9% of the market share. The other categories are facial tissues (20.3%), handkerchiefs (6.9%), hand wipes (2.5%), napkins (2.4%), liners (1.4%), kitchen paper (0.8%), and others (0.8%).

In developed countries such as Western Europe, North America, and Japan, the share (sales volume) of toilet paper in daily necessities is about 55%. In recent years, the proportion of toilet paper in China has been gradually decreasing but still higher than that in developed countries, mainly in the category of wiping paper products (kitchen paper and toilet paper). Especially, the consumption of kitchen paper is still far below the level of developed countries (the share of wiping paper in developed countries is about 30%), but wiping paper is a category that needs consumer guidance. From the product structure of various production enterprises, the share of toilet paper in the product structure of large enterprises is generally lower than the average level. For example, in terms of production volume, Heng'an is less than 50%, Jinye Ye is 55%, Zhongshun is 58%, and Jinbai Li and Wangzi Nipiao are only about 20%; Small businesses or enterprises that use non wood pulp or waste paper have a higher than average share of toilet paper, with some reaching over 90%.

Raw material situation:

With the increasing proportion of high and mid-range household paper, the proportion of waste paper pulp will become lower and lower. At present, the proportion of raw materials is wood pulp, 58.8, straw pulp, 15.3, bagasse pulp, 10.2, bamboo pulp, 8.9, waste paper pulp, 6.8

Equipment situation:

With the introduction and production of new project equipment, the technical equipment level of China's household paper industry has greatly improved. New large-scale projects have introduced high-speed wide width paper machine production lines and finished product processing and packaging equipment. The technological starting point is synchronized with the world's advanced level, producing high-quality products. The maximum production capacity of a single toilet paper machine has reached 70000 tons per year, and the maximum speed has reached 2400m/min. The latest technologies used include double-layer headboxes, shoe presses, steel dryers, and a new type of wrinkling scraper. The current industry concentration is increasing, with advantageous enterprises showing stronger performance as the strong, while low-end enterprises are weaker as the weak. In terms of equipment selection, they pursue imported high-speed, high-yield, and high-quality paper machines.

The production of toilet paper base generally includes two stages: pulp preparation and papermaking, with the most critical equipment being the toilet paper machine. The paper machines for producing high-end toilet paper in our country are mainly imported from abroad. According to the difference in forming methods, there are mainly two types: crescent shaped and vacuum circular mesh shaped.

Characteristics of crescent paper machine:

1) When using hydraulic or current collector floating blades, the headbox is often used. Nowadays, there are also dilution headboxes (Beloit and Voith headboxes)

2) The forming machine consists of large-diameter forming rollers, forming nets, and blankets, forming a crescent shape. The blanket and forming net wrap around the forming rollers at an angle of only 1800 degrees, and enter the forming area from the spraying of the slurry box, relying on the force of the slurry flow, the tension of the outer net, and the centrifugal force of the forming rollers for dehydration.

BF paper machine features:

1) Pressure type slurry box

2) The forming machine is a vacuum mesh cage

Advantages of crescent paper machine: high speed: 1000~2400m/min, high output: 50~240t/d, fast and uniform dewatering; High fiber retention rate, good paper quality, especially better product softness and bulk thickness than BF paper machine, suitable for producing high-end toilet paper; Long lifespan of mesh blanket

Compared with the clamp net, the structure is simple, the operation is convenient, and the personnel configuration is less,

Disadvantages: Higher energy consumption than BF; High requirements for transportation costs of raw materials and products; Lack of flexibility in production; Relatively higher investment; Flocculation is prone to occur at low speeds, resulting in poor paper edge quality

Advantages of BF paper machine: Due to its low speed (generally below 1000m/min, up to reportedly 1400m/min), higher sizing concentration than crescent type, energy-saving, and low steam consumption; Suitable for nearby product sales; Flexible production, suitable for multi variety production; Suitable for equipment renovation and upgrading of domestic circular mesh paper machines; Low investment; Short installation cycle, quick paper output

Disadvantages: Low production capacity and relatively lower quality, but there have been improvements in recent years

From the above comparison, it can be seen that:

1) The crescent paper machine is the dominant model and outperforms the BF paper machine in terms of production capacity and quality. Therefore, in order to improve quality and seize the market, new production paper machines generally choose crescent paper machines.

2) BF paper machines are more suitable for traditional enterprises with average economic strength. Upgrading existing equipment, reducing investment, and arranging multiple points according to raw material and product markets are also another option.

The suppliers of crescent paper machines include Tesco from Italy, Voith, Andritz AG from Austria, Valmet from Finland, Beloit from the United States (now closed), A. Celli Paper from Italy, PMP Group from Poland, Over from Italy, Recard from Italy, Kyoung yong from South Korea, etc